Organic Traditions - Fibre Flow Supplement Campaign
Creative Direction + Production by House of Rue
A studio-led content campaign designed for digital, social, and e-commerce marketing.
The Brief
Organic Traditions required elevated visual content for their Fibre Flow supplement to support digital marketing efforts, social media campaigns, and website refresh initiatives.
The Objective
Position Fibre Flow as a premium, wellness-forward product through elevated studio storytelling while maintaining approachability and clarity.
A clean, wellness-forward visual campaign designed to position Fibre Flow as premium, grounded, and approachable.
Created for cross-platform use across website, social media, and marketing materials.
Scope of Work
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Creative Direction
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Prop + Product Styling
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Studio Production
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Photography
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Short-form Video Capture
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Post Production + Retouching
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Asset Delivery for Multi-Platform Use
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Organic Traditions partnered with Mintier to produce a co-branded social media campaign showcasing their unique collaboration: a Lavender Latte Superfood Mix paired with Mintier’s all-natural mouth tape.
The campaign focused on promoting a calm, holistic nighttime ritual that aligns with both brands’ wellness-driven values — encouraging relaxation, nourishment, and restorative sleep.
Scope of Work
-
Creative Direction
-
Prop + Product Styling
-
Studio Production
-
Photography
-
Short-form Video Capture
-
Post Production + Retouching
-
Asset Delivery for Multi-Platform Use
