A bright, colourful summer theme underpinned every element of the shoot. Each flavour was brought to life with a distinct palette and visual texture inspired by its ingredients. Scenes mixed party and leisure cues — sun, water, music, and movement — reflecting carefree social energy.

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Deliverables:

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• Static Images: Product-focused and lifestyle imagery showcasing the new cans alongside summer props, fruit elements, and action moments (cheers, lounging, splashing, dancing).

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• Short-Form Video Content: 6–15 second clips optimized for TikTok, Instagram Reels, and Meta Ads, featuring movement, bold transitions, and upbeat summer music.

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• Social Toolkit: Cutdowns, stills, and ad variations sized for paid and organic placements.