“It’s Not the Algorithm — Your Content Just Isn’t Interesting”

Let’s get one thing straight:

Every time Instagram engagement dips or TikTok views stall, people love to blame the algorithm.

And hey — sometimes platforms do make changes that affect reach. But here’s a truth that stings a little:

Not bad. Not wrong. Just… not making people stop and care.And that’s something you can fix.

❯ The Content Game Has Changed

In a world where everyone’s creating, audiences have higher standards — and shorter attention spans.

If your content isn’t performing, it’s not a sign to hustle harder. It’s a sign to re-evaluate:

• Are your visuals thumb-stopping?

• Does your content tell a clear story?

• Are you sparking connection or just pushing out content?

Your audience doesn’t owe you their attention. You have to earn it.

❯ If You’re Blending In, You’re Being Ignored

Low engagement doesn’t always mean you’re doing something wrong — it might just mean you’re doing what everyone else is doing.

The solution?→ Clarity.→ Bold creative direction.→ A brand identity that actually resonates.

❯ So, What Is Interesting?

Interesting doesn’t have to mean loud, viral, or perfectly curated.

It means intentional.It means content that’s aligned with your brand values, speaks directly to your audience, and tells a story they want to be part of.

And it starts with understanding how your brand is visually showing up — and where it might be falling short.

✦ Ready for a Reality Check (and a Glow-Up)?

If your content feels all over the place, uninspired, or just not working, it’s time for a refresh.

I offer a Brand Visual Audit that dives into how your business is showing up visually across your digital platforms. I’ll assess your brand’s storytelling, imagery, color palette, styling, and content direction — then deliver a custom PDF with clear, creative, and actionable recommendations that help you stand out and connect with your ideal audience.

Whether you’re DIY-ing or working with a team, this gives you a fresh creative lens and the clarity you need to make better content decisions.

Because sometimes, you don’t need more content.You need stronger creative direction.

👉 Click here to book your Brand Visual Audit

(Let’s make your brand impossible to ignore.)