... by creating branded content with purpose and connecting to your audience
What if there was a way to create content for your business that is fun, creative AND stress-free?
What if you could grow your brand online, increase your audience and ultimately grow your business just by posting with purpose?
... would you feel confident to show up and tell your story?
Uh, heck ya! ... and the best way to build confidence is to have a plan.
No more second-guessing, No more wondering if you said the right thing, and No more stressing about what people will think.
INSTEAD, YOU'LL FEEL EXCITED ABOUT CREATING CONTENT, CONFIDENT IN SHARING YOUR STORY AND CONNECTED WITH YOUR AUDIENCE.
So maybe you're the kind of person who has no problem thinking of something to post on the fly. You love showing up online for your audience and you never second guess yourself. You have so much engagement and brand recognition that you don't even need to worry about aesthetic or ask your audience for anything they just buy from you right away.
... maybe this is you, but my guess is, that it's not.
TRUTH IS, I DON'T THINK THIS PERSON EXISTS AND HERES WHY
EVERY SUCCESSFUL PERSON I KNOW WORKS HARD (LIKE REALLY HARD) EVERY DAY TO CREATE CONTENT WITH PURPOSE
THEY HAVE A PLAN
THEY CREATE ENGAGEMENT BY BUILDING RELATIONSHIPS
AND THEY CREATE A BRAND THAT DOES THE SELLING FOR THEM
It's not just about creating "pretty" pictures, it's about creating consistency and connection through well-crafted content
Everyone wants to beat the algorithm and learn tips and tricks on how to win the engagement game.
Want to know a secret?
The best way to beat the algorithm game is to actually play it. It's really that simple. Social Media was designed to be used to socialize.
In all the hustle to grow our businesses, we forgot what it means to use the apps the way they were intended.
Your guide to making effortless, well branded and engagement worthy content without having to stress. Follow through this lab and you'll be able to share your story with ease and bring the fun back into making content.
I've been working with businesses to help them create content for the last 4 years and no matter what the business was, each and every one of them had the same questions. What do I post? How do I show my product? No one wants to hear my story, what do I say?
So, what's inside the lab?
You can't start making purposeful content until you know what you want to say. This is where you will build the foundations of your content.
Discovering the who, what, where, when, why and how of your business. Learning how to stay inspired and keep inspiring others, as well as how to plan your content so you don't become a slave to social media.
Visual Content 101
So now you know what you want to say, now its time to figure out what it's going to look like. Here we will do a deep dive into the different types of content you can create, what method is best for your story and your business, and how to actually make it.
Covering photography, graphics, tools, apps, and strategies so that you can create beautiful, engagement worthy content.
Your Style Guide
Everyone has heard the buzz word "Aesthetic", and this is where you get to build yours. Once we have your foundation set, we know the type of content we need, next step is to add your brand with some style.
Here is where we will build your aesthetic, talk about techniques for adding brand elements, and how to create consistent content without stress or anxiety.
With each Module You Get
a 45 min call!
We will do a deep dive into what it means for YOUR business and YOUR story.
No cookie-cutter program here. I want to be your hype girl for content and work with you every step of the way.
YOU THOUGHT THAT WAS IT?
there is even more...
When you finish the Content Lab you will have...
An understanding of the audience you are talking to, who they are, the problems they have and how you can solve them. You'll have a plan for telling YOUR story and a strategy to build engagement in an authentic way. No follow for follows or meaningless engagement here.
3 Month Content Calendar - The Foundations of Content will provide you with endless content ideas. Together we will compile your content into a strategic calendar that is authentic and easy to follow
A Style Guide so that you can create a recognizable aesthetic with ease! No fussing through your phone trying to find a photo that "matches". With your customized style guide you'll be able to snap pictures quick and easy AND stay on brand.
Access to House of Rue insider tips and tricks, such as The Content Prompts Project - a daily exercise to keep your creative ideas flowing. Stylist Kit checklists - everything you need to start building your very own Stylist Kit and so much more!
THIS SOUNDS GREAT!
So how much does it cost?
You'll get access to...
The Foundations of Content (value of $199)
The Visuals of Content 101 (value of $199)
Custom Style Guide (value of $199)
3 One-on-One coaching sessions (value of $450)
Content Prompts Handbook (value of $69)
Style Kit Starter Guide (Value of $49)
Access to House of Rue's Online Shop of templates and graphics
THAT'S A VALUE OF OVER $1100!
Q. I have a crazy schedule, will I miss anything if I buy the Lab now but start at a later date?
A: The Content Lab is completely personalized. You can start whenever it is good for you. Once you book your first call you have 90 days to schedule the remaining 2 calls.