direction
where businesses gain clarity - (strategy) (creative direction) - (consulting)
where creativity meets clarity
Beth Rue is a creative director and brand strategist crafting visual worlds that move with meaning. Through thoughtful direction and storytelling, she helps brands uncover their identity and see their story with new perspective — shaping ideas into artful, emotionally intelligent concepts that connect with clarity, beauty, and purpose.
creative strategy session
A one-hour strategy session that helps you define your brand’s visual identity, clarify your content purpose, and build a creative framework that actually works.
You’ll walk away with focus, confidence, and ideas that feel unmistakably you.
A guided creative consultation rooted in your brand’s identity, purpose, and content goals.
Together, we’ll refine how your brand looks, sounds, and shows up — using a framework that blends:
Product + Brand + Purpose.
what you'll receive
1-Hour Call — A focused strategy session with Beth Rue.
Custom Creative Framework — Based on your unique brand needs.
Digital Presentation including:
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Visual & tone direction
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Brand boundaries & creative restrictions
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Purpose pillars (your content “why”)
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Content ideas for each pillar
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Series & campaign concepts
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Action plan for aligned content creation
Investment: Starting at $650 CAD
Because great content starts with a clear creative foundation.
This session gives you the structure and inspiration to:
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Create with intention, not guesswork
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Align visuals with brand purpose
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Build consistent, impactful content that drives results
who is this for...
This service is designed for brands and founders ready to refine their creative identity, bring more intention to their content, and align visuals with purpose. Whether you’re rebranding, preparing for a launch, or simply feeling creatively scattered, this session offers clarity and direction for those who crave a cohesive, inspired approach to their brand presence.
Bring your brand into focus — with purpose, clarity, and creativity that converts.
creativity. strategy. direction
with beth rue
will this idea work? i have a new product idea but I have no idea how to market it. I can make my own content I'm just out of ideas, help! i'm bored of my content and need a fresh take on my business.
Not every idea needs a deck. Sometimes you just need to talk it out. In this call, we’ll sort through what’s working, what’s not, and where to take things next. Fast, focused, and refreshingly human.
Ask me Anything
Stuck on strategy? Torn between ideas? Or just craving an outside eye?
Book a 60min Ask Me Anything call for just $100
This 30-minute chat is your creative reset — equal parts brainstorm, advice column, and brand pep talk.
Let’s untangle what’s in your head and turn it into something clear.