If Your Brand Had a Dating Profile, What Would It Say? 💘📱

Swipe left on boring branding and swipe right on personality. If your brand had a dating profile, would it be giving mysterious and moody or bright and bubbly? Would it have strong aesthetic game or struggle with an identity crisis? Let’s craft your brand’s dream dating profile—because attracting customers is basically modern-day matchmaking. 💅✨

Step 1: Your Brand’s Bio – Short, Sweet & Swipe-Worthy

You’ve got seconds to make an impression. What’s your hook?💬 Example: "Obsessed with aesthetics, delivering iconic product shots, and always down for a creative collab. Let’s make magic."

🛠 Try This: Write a one-liner that sums up your brand’s vibe, values, and voice.

Step 2: Profile Pics Matter (A Lot) 📸

Would you date someone with pixelated, low-effort selfies? No? Then your brand’s visuals better be 🔥.✅ High-quality product shots✅ Behind-the-scenes sneak peeks✅ Vibrant, consistent brand colors

🛠 Try This: Audit your Instagram grid—does it look like your brand? If not, it’s time for a visual refresh. (House of Rue can help. 😉)

Step 3: Your Interests – AKA Your Content Pillars 🎨

Your audience wants to vibe with your brand, not just be sold to. So, what’s your brand into?💡 Example: A skincare brand might list:🔹 Clean beauty hacks🔹 ASMR unboxings🔹 Sunday self-care rituals

🛠 Try This: Define 3-4 content themes that align with your brand. This makes content creation easier AND more engaging.

Step 4: First Date Vibes – AKA Customer Experience 💕

A great profile means nothing if the first interaction is meh.✨ Is your website easy to navigate?✨ Do your product pages feel inviting?✨ Are your checkout & shipping processes smooth?

🛠 Try This: Pretend you're a first-time customer and go through your own checkout process. Any red flags? Time to fix them!

Step 5: Keep the Conversation Going 💬

No ghosting! If someone DMs, comments, or engages—engage back. Relationships (even brand ones) thrive on communication.

🛠 Try This: Commit to responding to every comment on your next 10 posts. Watch engagement skyrocket.

At the end of the day, branding is just vibes, visuals, and good communication. If your brand isn’t getting the right swipes (or sales), it might need a glow-up. And guess what? House of Rue is basically your brand’s personal stylist. Let’s get you photo-ready. 📸✨

💌 Slide into our DMs to book your shoot.